Start With Your Google Business Profile
When someone searches "dentist near me," your Google Business Profile is often the first thing they see. No profile or an outdated one? You've lost them before they even click.
Make sure yours includes: practice name, address, phone number, hours, services offered, and professional photos of your office and team.
Here's what most practices miss: if your address is listed as "123 Main St" on Google but "123 Main Street" on your website, search engines see these as different locations. Consistency across every platform matters.
Rank for Procedures That Drive Your Bottom Line
Here's the difference between busy and profitable: A practice ranking for "cheap dentist near me" stays busy with low-margin, insurance-dependent patients. A practice ranking for "veneers [city]" or "sedation dentistry [area]" fills their schedule with cases that actually move their revenue.
Think about your most profitable procedures. For most practices, this typically includes cosmetic cases such as Invisalign, veneers, implant restorations, orthodontics, or full-mouth reconstructions. These are the searches you need to dominate locally.
The goal isn't just more traffic. It's more of the right traffic.
Turn Website Visitors Into Booked Appointments
Ranking well means nothing if your website doesn't convert. Most patients search for dentists on their phones, so your website needs to load fast and be easy to navigate on mobile.
But technical performance is only half the equation. Your website content needs to speak to patients seeking the treatments you want to provide. If someone searches "teeth whitening," your cosmetic dentistry page should answer their questions, address their concerns, and make it simple to take the next step.
Publish Content That Attracts Your Ideal Cases
Fresh content serves two purposes: it improves your rankings and positions you as the expert for high-value procedures.
Writing about complex treatments, explaining options for comprehensive care, and sharing patient success stories all help you rank for profitable procedures while building credibility with the patients searching for them.
You don't need to publish constantly. One well-written article per month focused on a procedure you want to provide more of can significantly shift which patients find you.
Measure What Actually Impacts Your Collections
Most practices track website visitors but never connect that data to revenue. The real question isn't "how much traffic are we getting?" It's "which searches are bringing in patients who accept comprehensive treatment?"
If you're ranking well for emergency care but want more orthodontic patients, you have a targeting problem. If your sleep apnea pages get traffic but no phone calls, you have a conversion problem. Both are fixable once you know they exist.
The Compounding Effect on Your Practice Value
Here's why SEO is an investment, not an expense: every article you publish, every ranking you improve, every review you earn builds on everything that came before it.
After six months of strategic work, practices typically see a measurable shift in their patient mix toward higher-value cases. After a year, they're often the dominant search result for their most profitable procedures in their market. That visibility doesn't disappear. It continues driving the right patients to your practice month after month.
Compare that to paid advertising, which stops working the moment you stop paying. Strategic SEO creates lasting practice value.
At Amplify360, we help practices build profitability through SEO. We focus on one thing: getting you visible to patients searching for the procedures that matter most to your bottom line. Not just any patients. The right patients.
Ready to stop losing high-value cases to competitors with better search visibility? Let's talk about building an SEO strategy around your most profitable procedures.
