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The title of this post is not a trick question. It’s loaded, sure, but can you answer it without making excuses for your partnership with insurance? The dentist/insurance dynamic morphed into a give-and-give-more relationship some time ago. And you can bet it’s the dentist that’s doing the giving.

Let’s look at this a different way. If you had an extra $200,000 - $400,000 collected annually, what would you do with it? Pay off your debts? Update your office or hire new staff? Invest in more CE for yourself and your team? The possibilities are exciting and possible with the right moves.    

There’s no doubt you are missing out on thousands of dollars that could be going toward improving your business, but it’s lining the pockets of someone who isn’t putting in the sweat equity. If you haven’t gotten your hands on our popular report, Busting Out of the PPO Prison, we encourage you to grab it. It offers a solution to the ever-growing insurance problem dentists face.  

We’d also like to share Dr. Cathy Taylor’s story. We recently sat down with Dr. Taylor, who was challenged, like many dentists, by the overreach of insurance and the low value cases it attracted. Her goal was to gradually work toward PPO independence, rely more on fee-for-service patients, and grow her practice. 

Her success didn’t happen overnight, but with calculated steps, including marketing to the right crowd, she began attracting patients who valued the expert services she provided. Within a few years’ time, she dropped her very last PPO patient, gained more time to spend with her family, and she was working on cases that drew her to dentistry in the first place. 

What else happened during this transition? Her practice value doubled from $500,000 to just over $1 Million. If you’re interested in learning more about her story, check out Dr. Taylor’s video testimonial and discover what’s possible for you.  


Written by Amplify360

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