Alt Tags: A Dental Practice's Secret Weapon
- 1 Minute Read -
Many dental practices overlook a hidden gem: alt tags on their practice websites. Far from being an obscure tech term, alt tags serve as a potent tool for enhancing their site's accessibility and boosting their SEO performance.
In today's digital landscape, understanding the intricate workings of SEO is not only advisable but necessary. But don't worry — you're not alone in this journey.
What Are Alt Tags?
Alt tags, an abbreviation for alternative text tags, are essentially HTML attributes used to provide a detailed description of an image on a webpage. They serve two vital roles:
- They make images accessible to visually impaired users who leverage screen readers to browse the internet.
- They boost SEO performance by providing search engine crawlers with additional context about the content of your images, thus improving your website’s visibility and ranking on search engine result pages (SERPs).
The Dual Role of Alt Tags
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ADA Compliance
As a medical professional, ensuring that your website is ADA-compliant is essential. The Americans with Disabilities Act (ADA) mandates that all websites should be accessible to individuals with disabilities, including those who use screen readers.
By providing detailed and accurate alt text for all images on your website, you are taking a step closer to ADA compliance and making your website more welcoming to all visitors.
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SEO Performance
Alt tags significantly enhance your website's visibility on SERPs. Search engines like Google use bots to crawl web pages, indexing the content for future search queries. However, these bots cannot 'view' images. Instead, they rely on the alt text to understand the image content. You can improve your website's SEO performance by using relevant keywords in the alt text.
How to Effectively Use Alt Tags
- Always provide a succinct yet meaningful description of the image.
- Include relevant keywords, but avoid keyword stuffing.
- If the image contains text, repeat the text in the alt tag.
- For decorative images, you can use an empty alt tag (alt="").
Let Amplify360 be your partner in the next level of growth. Improve your website's performance and accessibility with our comprehensive digital marketing solutions.
