He had no idea what was possible for his practice. "We always compare the current month that we're in to that month last year," he said. "So, we received 33 patient phone calls that month last year, and we were happy about it. And in the first full month of Amplify360, we received 67 new patient calls – patients that are scheduled. So, they're on our books." And not only is he getting more new patients, he's also getting more of the patients he wants.