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Our hustle culture is supposed to make us feel productive. Wake up at 5:00 a.m. and workout, journal, plan your day, meal-prep – all of this before you step foot in your practice to work a full day. 

Aren’t you exhausted? 

Hustle Culture, characterized by the glorification of constant busyness, overwork, and the idea that success is solely achieved through relentless hard work, is counterproductive for several reasons.

While we’re not discouraging a hard day’s work, doing it day in and day out leads to burnout. And you can’t be your best dentist-self if you’re just going through the motions. Here are several reasons hustling all the time kills productivity:

  1. Diminished Creativity + Innovation: When we’re so focused on quantity over quality, creativity and innovation suffer. Freeing up mental space to explore new ideas or approaches to oral health treatments can open up a whole new world of possibilities. 
  2. Strained Relationships + Isolation: Too many hours at the office means you’re neglecting social connections in favor of work. This can ultimately detract from your overall well-being and happiness.  
  3. Physical Health Risks: You all know what staying hunched over a chair can do to your physical health. Besides a sore back and hands, working too many hours leads to lack of sleep, poor nutrition, and that sedentary behavior ushers in a number of health problems including obesity, heart disease, and diabetes. 
  4. Undermining Well-Being + Happiness: Prioritizing external markers of success, like wealth and status, over intrinsic values such as fulfillment, meaning, and connection won’t end well for your health or happiness. 

Do any of these hustle side-effects sound familiar? Then we’d like to remind you there’s a better way to do dentistry that won’t cost you your health, happiness, and might just boost your wealth if that’s your end-goal. 

From Burnout to a 3-Day Work Week 

We’ve seen burnout in Amplify360 doctors prior to partnering with us. One such doctor is Dr. Robert Pacer. Not long ago, Dr. Pacer found himself lamenting lost days, weeks…years. He chained himself to his chair day after month after year after decade in hopes that he’d be living his best life after retirement. He’d miss his son’s baseball games time after time and other family gatherings. He was missing out. Big time. And the worst part? He knew it.

This is when he decided that sitting on the sidelines was for average dentists. Dr. Pacer had two goals in mind when he started implementing what we call the Pressure Principle: 

  1. His practice would grow
  2. He would work less

But how do you grow if you’re cutting back on work and not participating in the hustle culture? By building a machine that does the heavy lifting for you. You’re a hard worker, and you’re not afraid to put in the hours to get the results. But life is about so much more than that. 

What Dr. Pacer realized, and what set him up to expand to a third location and forecast earnings of up to $6 million, is that he needed the help of others. Yes, he could still do dentistry, but he didn’t need to manage his entire team, run his business, make hires, and attract more patients. It’s too much for anyone. This is where Amplify360 is crucial to growing your business so you can focus on doing dentistry, but not at a killer pace. 

We dove into Dr. Pacer’s success and developed a blueprint that outlines his challenges, his goals, and what he did to take back his life.

If you don’t want to miss out on another family event or your son or daughter’s baseball or soccer game or recital, we encourage you to check out his story in The Three-Day Work Week. It’s time to take back your time, ditch the hustle culture that’s not good for any of us, and have the wealth to do so. Let us help you the way we helped Dr. Pacer.


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Written by Amplify360

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