Websites. Most businesses have one. But not all are created equal…or in this case, well. Your practice website is a direct reflection of you, so if it has broken links, takes forever to load, or its images look straight out of the early 2000s (ancient by today’s standards), potential patients will book it for the hills – but not before they quickly decide you won’t be their next dentist.
There is hope, however, even for the most outdated sites. Improving a few common website blunders can make a huge difference. And we’ve listed five of the culprits below to give you a headstart on creating a website that delivers the patients you want:
Confusing/Poor User Interface (UI): A cluttered site lacking consistent flow can frustrate visitors, making it difficult for them to find what they’re looking for. In our immediate-results-minded world, that can spell death for attracting new cases.
Glacial Load Times: If your visitors are twiddling their thumbs in between page loads, they’re going to exit stage right immediately and go elsewhere. Your website singlehandedly can lose you patients for being slow.
It’s Mobile-Unfriendly: Research shows that 92.3% of internet users are accessing the web on their mobile phone. If your site isn’t putting its best face forward on mobile devices, you’re coming in last every time. This is money lost.
Out of Control Pop-Up Ads: You’ll repel visitors fast if pop-up ads bombard their search. It’s like trying to pick out your favorite cereal at the grocery store while clowns on pogo sticks bounce in front of you.
No Clear Call-To-Action (CTA): If you want patients to schedule an appointment, make it easy for them to do just that. There are plenty of schedulers you can add to your website to offer a clear path to your services.
These are just a handful of website design mistakes we see that can be remedied with a little effort that results in big returns.
You see, website visitors are looking for information, so you need to provide meaty content that helps them understand what you do, how you can help them with their problems, and why they should choose you. You can further highlight your practice’s story with professionally-captured photography and video to engage your potential clients and help them see that you’re the perfect fit for them.
Taking steps to nourish your content and create an enjoyable experience for site visitors goes a long way in building rapport with potential patients. And this can happen beforethey even walk through your doors.
Making tweaks here and there are great for short-term results, but foundational problems will creep back up if you don’t stay on top of web design techniques and enhancements. If you want to really ramp up your website conversion rates and attract the very best patients, enlist an expert to do it for you. Hop on a Practice Growth Call and discover what your website is really capable of.