2026 Dental Marketing Report

Trends in ownership, spending benchmarks, topmarketing tactics and more

Smiling male dentist in white coat standing with arms crossed next to 2026 dental marketing report cover.

2026 Dental Marketing Report 

Trends in ownership, spending benchmarks, top  marketing tactics and more

Collections rose. Satisfaction fell. Based on responses from 330 dentist-owners, our 2026 Dental Marketing report reveals the disconnect between what practices spend on marketing and what actually drives profitable growth.

What's inside:

  • What's behind the drop in satisfaction with growth

  • How much practices are really spending on marketing with benchmarks and spending tiers

  • The most common dental marketing tactics and their effectiveness

  • Why agency satisfaction has collapsed

  • What profitable practices do differently
  • And more!