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  • Solutions

    • Solutions Overview

    • AI-Enabled Marketing & Growth

      • Dental AI Solutions

      • Social Media Marketing

    • Data Insights & Call Training

    • Profitability & Strategy

  • Resources

    • Blog

    • Research & Reports

    • Webinars

    • Practice Tools

  • Proven Results

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    • About Us

    • Why Choose Us

Contact Us

Dental Marketing That Brings in New Patients

And What the Top Practices Are Doing Differently

Only 26%

of practices consistently attract high-value new patients. Here's what they do differently.

As Featured in:
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What you'll learn in this session 

Why your marketing is missing the mark


"I'm spending on marketing but I'm still not getting the patients I want."

If you're tracking the right things


"My agency tracks clicks and impressions but has no idea what's happening inside my practice."

Why even good marketing fails in dental

"I've tried multiple agencies and none of them understand how a dental practice actually works."

What real accountability looks like

"I get reports every month but I still can't tell if my investment is working."

How to connect your marketing to real production 

"I have no idea which of my marketing dollars are actually bringing patients through the door."

What the right marketing partnership looks like 


"I want a partner who understands dentistry — not one who treats me like any other business."

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Your speakers

Dr. Frank Clayton

Dr. Frank Clayton

Dentist, former practice owner, and strategic practice advisor

Lori Bernardo

Lori Bernardo

Director of Practice Growth

Frequently Asked Questions


Why isn't my dental marketing bringing in more patients?

Most dental marketing fails because it's disconnected from what actually happens inside your practice. Agencies track digital metrics like clicks and impressions, but those numbers don't tell you if the right patients are scheduling, accepting treatment, or coming back. Without connecting your marketing to your actual practice data — production, case mix, schedule — it's largely guesswork.

How much should dentists spend on marketing?

The average benchmark is 3-7% of gross collections. A better recommendation should depend on many factors, including the size of your practice, where you're located, the type of dentistry you offer, how many new patients you want and more. Top-performing practices typically spend 5-7%. The average practice spends just 1.5% — less than half the minimum benchmark — which is one of the main reasons patient flow stays unpredictable for many dentists.

Why are so many dentists unhappy with their marketing? 

According to the most recent industry data, dentists' satisfaction with dental marketing dropped significantly in 2025, from 41% to 26%. The core issue: Most dentists expect immediate results, but marketing takes time to build. When practices don't see new patients in the first 60 days, they pull the plug, often before the investment has had a chance to work. "Set it and forget it" strategies further damage ROI, making it harder to gain any traction. The solution: A trusted partner who knows marketing AND dentistry.

What does a better dental marketing partnership actually look like?

It starts with a real practice assessment — understanding where you are now, how many new patients you need, what your ideal case mix looks like, and using that data to build a strategy around your specific goals. Not a standard package. Whether you're a newer practice needing 50 new patients a month or an experienced dentist focused on higher-value cases, the right partner understands both marketing and dentistry — and can work with you through every phase of your practice.

How long is the session?


Plan for 30-40 minutes.

Do I need to download anything or have special software to join?


No. After you register, you'll receive a simple link that opens directly in your browser.

Can I share the webinar with my team?

Absolutely. Many practices register their full leadership team so everyone can align on the insights and next steps. If you'd like a replay to share after, just ask!

Prefer to read? Access the full session transcript.

What our clients say

"My professional goal for the Amplify360 partnership was to allow me to not have to think a lot about the marketing side of things."

Smiling woman with long brown hair wearing a burgundy top sitting on a white couch indoors.

Dr. Jordan Blankenship-Sniker

Amplify360 Client Since 2021

"This time last year, I received 33 new patient phone calls… this month, my first full month with the company, we received 67 new patient calls. They do exactly what they say they're going to do."

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Dr. Todd Resek

Amplify360 Client Since 2018

"We get new patients consistently. We've really hit the sweet spot for a solo practitioner. Thanks to Amplify, I don't have to think about marketing. They really listen to my concerns, and they've helped me a lot."

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Dr. Joseph Volner

Amplify360 Client Since 2013

"Finding people who are as passionate about it as we are makes our job so much easier."

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Dr. April Ziegele

Amplify360 Client Since 2012

Additional Resources

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Truth

Clear visibility into what's driving revenue and what's holding it back.

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Alignment

Shared understanding of goals across marketing, operations, and leadership

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Control

Confident decision-making grounded in real operational data

Ready for a personalized plan
built just for you?

Let's talk about what growth looks like for your specific practice.

Book a call
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