Only 26%
of practices consistently attract high-value new patients. Here's what they do differently.
As Featured in:
Your speakers
Dr. Frank Clayton
Dentist, former practice owner, and strategic practice advisor
Lori Bernardo
Director of Practice Growth
Frequently Asked Questions
Why isn't my dental marketing bringing in more patients?
Most dental marketing fails because it's disconnected from what actually happens inside your practice. Agencies track digital metrics like clicks and impressions, but those numbers don't tell you if the right patients are scheduling, accepting treatment, or coming back. Without connecting your marketing to your actual practice data — production, case mix, schedule — it's largely guesswork.
How much should dentists spend on marketing?
The average benchmark is 3-7% of gross collections. A better recommendation should depend on many factors, including the size of your practice, where you're located, the type of dentistry you offer, how many new patients you want and more. Top-performing practices typically spend 5-7%. The average practice spends just 1.5% — less than half the minimum benchmark — which is one of the main reasons patient flow stays unpredictable for many dentists.
Why are so many dentists unhappy with their marketing?
According to the most recent industry data, dentists' satisfaction with dental marketing dropped significantly in 2025, from 41% to 26%. The core issue: Most dentists expect immediate results, but marketing takes time to build. When practices don't see new patients in the first 60 days, they pull the plug, often before the investment has had a chance to work. "Set it and forget it" strategies further damage ROI, making it harder to gain any traction. The solution: A trusted partner who knows marketing AND dentistry.
What does a better dental marketing partnership actually look like?
It starts with a real practice assessment — understanding where you are now, how many new patients you need, what your ideal case mix looks like, and using that data to build a strategy around your specific goals. Not a standard package. Whether you're a newer practice needing 50 new patients a month or an experienced dentist focused on higher-value cases, the right partner understands both marketing and dentistry — and can work with you through every phase of your practice.
How long is the session?
Plan for 30-40 minutes.
Do I need to download anything or have special software to join?
No. After you register, you'll receive a simple link that opens directly in your browser.
Can I share the webinar with my team?
Absolutely. Many practices register their full leadership team so everyone can align on the insights and next steps. If you'd like a replay to share after, just ask!
What our clients say
Amplify360 Client Since 2021
Amplify360 Client Since 2018
Amplify360 Client Since 2013
Amplify360 Client Since 2012
Additional Resources
Truth
Clear visibility into what's driving revenue and what's holding it back.
Alignment
Shared understanding of goals across marketing, operations, and leadership
Control
Confident decision-making grounded in real operational data
