Date: July 28, 2026
Time: 7pm ET | 4pm PT
Limited Seats | Dental Leaders Only | Free Session
If it feels like getting new patients has become harder lately, you're not imagining it. AI has fundamentally changed how patients search for a dentist — and the strategies that filled schedules for the last decade aren't keeping up.
In this session, Gary Wilson, VP of Client Success at Amplify360, sits down with Dr. Frank Clayton to break down exactly what's shifted, what's working, and what you can do right now to make sure your practice gets found before your competition figures it out first.
We'll discuss:
- Why Google's shift to AI search has changed where paid results show up — and why ad spend alone is no longer enough
- How the practices seeing double-digit conversion increases are building more resilient, diversified strategies
- What's working across hundreds of dental practices right now to stay visible as search results get re-calibrated
- The specific steps to make sure patients find you first — before your competitors catch on
Your speakers
Dr. Frank Clayton, DDS
Dentist, former practice owner, and strategic practice advisor
Gary Wilson
Vice President of Client Success and General Counsel at Amplify360
Frequently Asked Questions
Is the webinar really free?
What if I register but can't make it?
If you can't attend live, register anyway and we'll send you a replay.
How long is the session?
Plan for 30-60 minutes.
Who typically attends webinars like this?
Practice owners, dentists, managers, and anyone responsible for growth, patient flow, or strategic planning.
Do I need to download anything or have special software to join?
No. After you register, you'll receive a simple link that opens directly in your browser.
Can I share the webinar with my team?
Absolutely. Many practices register their full leadership team so everyone can align on the insights and next steps. If you'd like a replay to share after, just ask!
Why Dentists Trust Amplify360
134%
30+
Success Stories in Dental Marketing & Strategy
Results from real Amplify360 clients
"Significant return on investment"
Kirchner Dental
I strongly recommend Amplify360
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