Our Approach
Which marketing channels lead to accepted treatment? Which dental procedures actually drive profits? Where is production slowing down? Why? Even high-performing practices can't always answer these critical questions with confidence.
Amplify360 builds growth systems that connect awareness to acceptance. By integrating marketing execution with financial outcomes, you get constantly measurable business results — with data to validate every move.
Practice Assessment Tool (PAT)
When dentists come our way, they're typically missing something. Sometimes it's profitability. sometimes it's work-life balance, sometimes they don't know. Our Practice Assessment Tool (PAT) connects directly to your practice management software to reveal why growth stalls and how to make smarter marketing investments.
Amplify360's PAT breaks your performance into key segments for analysis to uncover where your next stage of growth is hiding.
How it works
- Patients: See how patient flow and scheduling affect growth. Measures retention, reactivation, and new patient goals based on your collections data.
- Insurance: Understand the true impact of PPO plans by modeling outcomes and exploring what reductions might look like.
- Top Procedures: Track production trends and optimize your mix of offerings, ensuring you align your marketing with cases you actually want.
- Production: Reveal plateaus, bottlenecks, and capacity issues by analyzing performance across providers and time periods.
- Fee Schedule Review: Benchmark your fees against national and regional averages, and see how underpricing erodes profit.
- Capacity Simulator: Explore how small operational changes like schedule adjustments or room utilization might unlock meaningful growth.
What it means for your practice
- Understand why you're busy but not profitable — and where and how to fix it
- See which patients and procedures drive profit, so you know where to focus your efforts
- Model what fee-for-service might look like before you make any changes
- Stop leaving money on the table by uncovering hidden revenue in hygiene, pricing, and capacity
- Make decisions with confidence (not guesswork)
Practice HQ
The good news is that today's dental practices are generating more data than ever before. The bad news is that it lives in a multitude of places — reports, exports, spreadsheets here, emails there. Practice HQ brings all the important pieces together, giving you a big picture understanding of marketing, finance, production and more. Practice HQ is where insights become operational. This tool delivers a living snapshot of your dental practice's performance across the entire business over time.
How it works
- Reporting that integrates marketing, production, and collections
- Monitoring of treatment acceptance, hygiene, reappointment rates, and revenue per visit
- Clear view of performance metrics and targets to build accountability for practice goals
- Track and analyze performance trends over time
What it means for your practice
- A 360-degree view of your entire practice
- Live, contextual data you can use in every business decision
- A single source of truth for team alignment, accountability, and growth
Marketing ROI and Performance Analysis
Even successful practices struggle to connect marketing activity to actual profit. That's why we conduct regular marketing performance deep-dives. Coming out of these periodic audits, you'll get your own Investment Performance Analysis (IPA), a comprehensive diagnostic that exposes the truth behind your marketing numbers, connecting every dollar you spend to real production, collections, and profitability.
How it works
- Map every campaign back to production and bottom-line results over the past year
- See how scheduling, conversion, and case presentation shape your ROI
- Pinpoint underperforming channels or campaigns before they drain your ROI
- Identify where to where to reinvest, scale, or stop spending for maximum growth
What it means for your practice
- Transparent, visual proof of how marketing impacts your profitability
- A unified understanding of your business — no more patchwork of vendors
- Make confident investment decisions for the year ahead
- Marketing tied to outcomes that matter most: more accepted treatment, more profitable patients, and long-term growth
Why dentists partner with us for over 7 years on average
Truth
Clear visibility into what's driving revenue and what's holding it back.
Alignment
Shared understanding of goals across marketing, operations, and leadership
Control
Confident decision-making grounded in real operational data
Real results from real practices
7.7 years
12+ years
7:1
See your practice clearly
Start with a Practice Assessment to uncover what's really driving your growth — and where opportunity is hiding.
