Date: May 27, 2026
Time: 7pm ET | 4pm PT
Limited Seats | Dental Leaders Only | Free Session
The tools powering modern dental practices are changing fast. This session is about understanding why it matters and what forward-thinking practices are doing right now to get ahead of it.
In this future-forward session, former practice owner and strategic industry advisor Frank Clayton, DDS, moderates a conversation between John Riley from Amplify360 and Gary Long from Curve Dental on what this shift actually looks like. The insider panel will share how leading practices are tapping into new opportunities, aligning marketing with operations, and turning data into measurable results. You'll also get a first look at a new integration designed to support more efficient, data-driven practice growth.
You'll walk away with:
- A clearer picture of where dentistry is heading and why practice management software is becoming the center of your entire growth strategy.
- What it looks like when your data drives your marketing — understanding patient mix, procedure gaps, and what becomes possible when your PMS and marketing finally work together.
- A first look at the Curve + Amplify360 integration. What it does and what it means for your team.
- Practical next steps. Whether you're a current Curve or Amplify360 customer, or just exploring what better looks like for your practice.
Your speakers
Frank Clayton, DDS
Dentist & former practice owner
John Riley
Executive Vice President, Amplify360
Gary Long
Chief Revenue Officer, Curve Dental
Frequently Asked Questions
Is the webinar really free?
What if I register but can't make it?
If you can't attend live, register anyway and we'll send you a replay.
How does Amplify360 access my Curve data?
As a preferred Curve partner, we integrate directly and securely with your practice data within the Curve platform. This data integration helps us understand the operational side of your practice so that your marketing results always connect back to your most meaningful practice goals, whether that's more new patients, specialized cases, higher collections, or other performance indicators.
What results can I realistically expect?
Results vary based on your starting point and goals, but most practices begin seeing measurable improvements within the first 90 days. These can include better patient flow, stronger case acceptance, increased production, and more.
Do I need to download anything or have special software to join?
No. After you register, you'll receive a simple link that opens directly in your browser.
How does the Early Access program work?
We'll discuss this in detail during the webinar but here are the highlights: Using insights from your Curve practice data, we'll build a strategy that connects marketing, analytics, and profitability to your growth goals. As part of this initial group, Early Access practices receive enhanced support and exclusive incentives not available in future programs.
Is there a cost to participate?
Yes — details will be shared during your eligibility call. As part of this initial group, Early Access practices receive exclusive incentives and enhanced support not available in future programs.
Is this a fit for my practice?
This live discussion will help you figure that out! This program is designed for Curve practices that want more visibility into what's driving performance and a more strategic approach to growth. If you're looking to improve profitability, patient mix, or long-term growth, this is likely a strong fit.
