2/3 of Americans Are Cutting Back. Is Your Practice Ready for Vacation Inflation? 

It's not just you — and it's not random. There's a very specific pattern happening right now that's affecting practices across the country, and once you understand what's actually driving it, you can respond to it strategically instead of just reacting. We break it all down in the webinar.

There are specific moves that work — and specific ones that feel right but actually make things worse. In the webinar, Frank and Lori cover both so you can walk away with a clear picture of exactly what to do and what to avoid between now and the fall.

Industry benchmarks from the ADCPA suggest most practices should invest between 3-5% of collections on marketing, though this varies depending on your growth stage. A newer practice looking to ramp up new patient volume will need to invest differently than an established practice focused on attracting higher-value cases. The more important question is not what you spend, but whether you can track what you're getting back.

Most dental marketing fails because it's disconnected from what actually happens inside your practice. Agencies track digital metrics like clicks and impressions, but those numbers don't tell you if the right patients are scheduling, accepting treatment, or coming back. Without connecting your marketing to your actual practice data — production, case mix, schedule — it's largely guesswork.

If you can't clearly tie your marketing spend to patients in your chair and revenue collected, it's not working hard enough for you. Effective dental marketing should show you where new patients are coming from, what they're worth over time, and which channels are driving the best results — not just impressions and click-through rates.

It depends on the strategy, but in one real practice we have worked with, marketing spend began generating profit within 37 days. The longer view matters more, though: A new patient who generates $500 in month one can produce over $1,000 by month six — and with a patient lifetime of 5-10 years, the return can be 18:1 over time.

Plan for 30-40 minutes.

Practice owners, dentists, managers, and anyone responsible for growth, patient flow, or strategic planning.

No. After you register, you'll receive a simple link that opens directly in your browser.

Absolutely. Many practices register their full leadership team so everyone can align on the insights and next steps. If you'd like a replay to share after, just ask!